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Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. Every business that tried Facebook ads but failed missed to place their ads in the news feed of the right target audience, but consulting a professional in Facebook advertising can help reduce or even eliminate failure rate. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.

How do you calculate paid from organic likes? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. The three sources of paid likes found within Like Sources include mobile ads, sponsored stories, and pure ads. When advertising on Facebook, it is hard to report audience growth that is organically driven. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Organic growth trends help to determine successful techniques for building your audience. Facebook is a major social media platform where starting brands or new businesses can make a name and have a fair marketing with current or large businesses. Consumers today know what they want and they are smarter as compared in the past. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!