Can Technology Fix the Problem?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
Nonetheless, communication and team work is pretty much important as both departments depend on each other for profitability. Marketers might be having all the information needed by sales people to close deals. Both team creating content makes it easier for the sales team to close more sale deals.
Come together with an SLA.
It is crucial that both teams know their position. Therefore, the service level agreement is the best place to start – the document needs to be reviewed, defined and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The consistent buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.