Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn’t Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you’re attempting search optimization on your own or more wisely hiring an SEO expert, it’s important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher’s query. Whether it’s an answer to a simple question like, “how many ounces are in a gallon?” to more complicated queries such as, “what is the best Chinese restaurant nearest to me?”

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They’re Looking For

Why Content Marketing Plays a Big Role in SEO

First let’s look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked, as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It’s imperative you know who would want to buy your products or services and what they’re searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they’re using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won’t help to convert your visitors into customers.

It’s far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it’s one of the major anchors that tether you to Google’s relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content “they” think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you’re creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you’ll want to make sure each page is optimized for:
• Page speed,
• bot crawling,
• responsive friendliness, and
• overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you’re on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google’s Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.
Social media success: 6 brands to learn from

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.

3 Things You Need to Know for Optimization

SEO Images: 3 Things You Need to Know for Optimization

Did you know that images can have a big impact on your search engine optimization? In this article, you’ll learn 3 things you need to know to SEO images on your site.

Before We Begin: Think Like a Search Engine

Before we begin, we need to give you rule number one: Think like a search engine. Search engines need to know where to categorize images on your site. And, unlike us – they can’t actually see your image. You need to spell it out and make it obvious what your image is, and why it’s included on your website.

1. The Name of Your Image Matters

If your image is named “img_5422133.jpg.”, search engines aren’t going to know what it’s a picture of. It could be an airplane, a person, a graph, a chart – anything on earth. You need to make it simple. If your image is of a chart showing the benefits of SEO, name it something like “benefits-of-seo-chart.jpg” so that search engines will know exactly where to categorize it.

2. Optimize – Don’t Stuff – Your Alt Tags

You may not even know what an alt tag is – it’s not something you stumble across every day while browsing in the internet. Alt (short for “alternate”) tags are there to explain what your image is, if the browser can’t display your image. For example, if your image of a cat doesn’t load, text will appear to show there is an image. Make sure this is optimized for your keywords – but don’t stuff them in there. Include them only if they make sense for the image.

3. Image Size is Important

Don’t take your large photo, upload it to your post, and then downsize it manually. The browser will load the entire image, and then downsize it to fit the screen. This means your website’s load time will increase, which hurts your SEO in two ways: Search engines penalize slow sites in the rankings, and people will grow frustrated and leave your site if it loads too slowly (high bounce rates decrease your rank as well). Edit your photo in a photo editor, and reduce the size to the exact size you want. Then, run it through an image compressor to get it as small as possible (while still maintaining quality, of course).

SEO Images: The Basics to Get You Started

If you just did these three things every time you upload a photo to your site, it will go a long way towards the overall SEO of your site. Click here to learn more DIY SEO tips from iCanSEO that will get your site to the top of the search results where you belong!

Social media success: 6 brands to learn from

We know you have heard this hundreds of times by now, but we will say it again: “Every business willing to grow must be active on social media.” However, posting content weekly or daily and answering fans and followers’ inquiries sometimes isn’t enough. What every brand needs is mastering social media in its own way. To do so, brands should act differently and uniquely. So as a social media agency, we decided to share with you 6 ways that made 6 successful brands on social media:

Smart response: In the last week of August 2016, Skyscanner’s Facebook account became the “talk of the town” due to an astonishing reply to one of its fans. For those who don’t know it, Skyscanner is a search engine for flights, hotels and car hire. Switching back to the story, one of its users found a baffling suggestion when checking for a flight, so he left a “sarcastic” Facebook comment wondering about their weird proposition. What happened next was definitely beyond expectation.

Instead of apologizing for their mistake, Skyscanner replied to the complaining person with a set of funny and smart answers that gathered, in few hours, thousands of likes, and hundreds of comments complementing this great internet win.

Impressive social media presence: With more than 1.2 million followers on Instagram, Airbnb isn’t only good in collecting followers, but is actually the “Best Overall Instagram Presence”. This title hasn’t been awarded by our digital agency, but by the 2016 Shorty Awards, a social media award. The reason behind this recognition is their ability to make a great use of Instagram’s core value by posting interesting visual contents. When searching for a vacation home, people often make up their mind according to pictures. And that’s exactly Airbnb’s social media strategy to attract followers and users.

Reaching out to people: Reaching out to people can be an effective way to gain exposure and master social media. Nivea’s activities on Twitter is a great example. This beauty brand look for people tweeting about skin problems in order to help solving them with customized tips. To find such issues, Nivea simply made use of the Twitter search feature without following specific hashtags. Sometimes, there’s no need to think too much or to spend a budget to promote your brand, a smart move can help you do it.

Inspiring people globally: Dove is another great example of a social media success, simply by trying to make the world better. How? Every once in a while, Dove post a new online video campaign to help women feel good about themselves, and each time their video goes viral. Every campaign is associated with a customized hashtag that allows people to directly relate to the brand and the mission. Their campaign “Dove Real Beauty Sketches” ended up to be the most viewed online ad of all time with more than 163 million viewers on Youtube only. The impact of this campaign was translated into millions of people sharing the supportive and positive message behind it.

User-Generated content: GoPro, the cameras company, is using a social media strategy based on user-generated content to promote its products. In other words, the pictures and videos are submitted by the consumers themselves in order to show their products capabilities, and the experience. Depending on the users to promote GoPro products makes the brand extremely interactive. In 2015, GoPro Instagram followers reached 6 million, and was the fourth most engaging brand on the social network.

Following trending news: Don’t we all love Oreo? Whether with their cookies or their social media presence, the cookie company is doing a great job. We all know how Oreo taste, so we will jump to their online presence. As a matter of fact, Oreo created one of the most successful social media campaigns ever. How? To celebrate their 100th birthday, Oreo produced 100 new posts on Facebook for 100 days inspired by trending news. Each post was shared more than 1,400 times on average boosting their engagement by 195% and gathering more than a million Facebook fans. Another great example of benefiting from trending news, is their “You can still dunk in dark” live post during the Super Bowl blackout which got retweeted more than 15,000 times.

In a world where digital competition is growing bigger and bigger, brands must focus on being unique. If you are willing to kick it up a notch, contact our social media agency to create an effective social media strategy or campaign.

5 Video Surveillance Trends to Watch Out For

The video surveillance market is driving substantial growth in the security industry as a whole. With several major players launching modern and innovative surveillance solutions (many companies are making video analytics a standard feature in all their IP cameras), a large number of mergers and accusations happening, and the global demand for top-notch surveillance solutions (installed base of security cameras in North America is expected to reach 62 million in 2016), the industry is treading on the path of significant development.

There a number of elements are having a big impact on the industry, as well as on the adoption of surveillance technology in general. Although the surveillance industry is undergoing major transformation, with several trends happening, let’s look at 5 trends that are set to be at the core of the surveillance industry:
IP Cameras
• IP video cameras are going to become hugely popular in the industry; with the ability to send and receive data through the Internet, these cameras ensure secure transmission through advanced encryption and authentication methods.
• The remote accessibility capability allows operators to view live video from multiple cameras through PCs, smartphones and other handheld devices.
• Modern cameras are offering a plethora of features like anytime, anywhere recording, automatic remote backup and motion and tamper detection along with unparalleled image quality, advanced analytics, real-time alerts and reduced false alarms.

Panoramic Cameras
• The last few years has seen a stark increase in the popularity and adoption of large degree cameras – a trend that will continue to grow in the coming months.
• Featuring 180° or 360° field of view, panoramic cameras are ideal for mounting on ceilings, walls, and pillars and cover large areas like assembly lines, manufacturing units, factory shop floors, warehouses, and airport parking lots – they provide full field of view with zero blind spots.
• Modern Panoramic Megapixel Dome Cameras are weather and vandal resistant, and offer full 1080p resolution with dynamic processing, distortion correction, multiple transmission modes for versatile monitoring of wide areas in addition to face detection, and privacy zone masking.

4K Resolution
• High adoption rates of cameras with 4K resolution are a norm in the industry, as they enable security professionals to achieve more pixels with wider fields of view.
• 4K cameras have the ability to render colors more accurately, offering better resolution of objects
• The frame rate of 30 frames per second ensures you don’t miss miss crucial details that are essential for complete situational awareness.
• The 16:9 aspect ratio provides a broader coverage of the scene and can also be turned into 9:16 to monitor long corridors.
• Today’s high resolution cameras combine 4K resolution with low-light sensitivity and offer bandwidth optimization features, along with intelligent scene capture capability to adopt the best picture quality.

Video Management Software
• Video management software allows the automation of security actions and control external systems, reducing the amount of manual tasks.
• Centralized management give users the option of managing multiple geographically dispersed sites from one central location, saving time and operational costs.
• The ability to seamlessly work with a variety of other systems such as Point-of-Sale systems, gaming consoles, traffic signals, access control systems, and parking management systems make video management software an ideal choice for ensuring end-to-end surveillance.
• Video management software enables central management of a large number of cameras and allows monitoring of live or recorded images by authorized users from anywhere on the network.
• Designed with a user-intuitive graphical user interface, and a wide selection of viewing configurations enables operators to easily import site maps and monitor live images in real-time.

Cloud Based Systems
• Cloud Based Systems enable operators to view live and recorded video from any location using a standard web browser or any handheld device.
• These scalable systems generally work a number of IP cameras, enabling you to meet the needs of commercial businesses, as well as mid-size and small business owners.
• With no PCs to manage or software to install, cloud based systems allow users to get up and running quickly with minimal disruption to their daily business.
• Their high compatibility enables them to seamlessly integrate with a wide array of cameras, so you can leverage your existing cameras and store recorded video in the cloud.
• Cloud based video surveillance systems enable organizations to centrally manage and collaboratively share video surveillance from thousands of servers and cameras worldwide.
• Users can quickly and easily integrate these systems using existing networks, hardware, and infrastructure and enjoy all the benefits of the cloud.

E-delivery is the Green Step to Business Success

E-delivery has a vital role in the business communication process to boost up digital mailroom efficiency. The process is a green step towards profitability and business growth. Mailroom E-delivery systems do the core planning of data communication management and delivery.
This makes it inevitable for a mailroom to safeguard the automated process.

Customized E-delivery Mailroom

A fully customizable system is running behind the mailroom for data document delivery at a specific level.This ensures the business communication is running smooth without any delay. The process of e-delivery for customer interaction can be planned and scheduled on priority order. The system will automate the delivery on time and make alerts on any irregularities.

Most Out of Electronic Document Delivery

E-delivery is the most efficient cost effective system of a mailroom to manage, host, and deliver documents electronically. The process involves no other manual support to input any data or manage document delivery. The financial and banking sector operations on consents and application is fastened by e-delivery system. The companies find this application for easy staff communication management and efficient work flow system. The banking sector and financial institutions not only uses the electronic documents for internal process. Moreover, they uses this as the safest system for better client communication management. The electronic documents are safe enough for private document creation,customization, processing and delivery.

3 Major Benefits of E-delivery

The option to deliver important documents to customers is mostly by e delivery platform. Here are the major 3 benefits of using edelivery.

Cost

The company switching from paper to e-documents gradually saves money and labour costs. In a paperless office, money is saved on paper, ink, printing and more. Almost all customizable features are built in.

Easy to Use
Customers prefer e-documents as they are easily manageable and won’t get misplaced like paper. Once received, documents will be safe in the inbox or hard drives. They don’t have to spend time on sorting or searching for paper and will find this to be the most easy solution.

Security
E-delivery ensures safe handling of documents to the respective person alone. The documents won’t assume the risk of being placed into the hands of others as they would if they were to be delivered physically. Mailroom e-delivery is secure enough to drop the document safely to the hands of a particular person.

E-delivery systems are the integral part of a digital mailroom for a data secure business organization.

Improving And Impressing With Web Marketing Tactics

In many ways, online marketing is the perfect marketing campaign that business owners endlessly search for. Web marketing offers a variety of ways to reach customers all over the world. In fact, many of the ways are inexpensive, sometimes even free, and yet still very effective. Read on to find tips which will help you to get started on the right foot and increase your profits to unimaginable levels!

Website marketing is about staying up to date and looking for new ways to market your products. If your business falls behind on these technologies, customers might begin to doubt you. Make sure that you are updated on new technologies, and your customers will respect your products and the decisions that you make.

Offer a short-term incentive or promotion to boost your site’s PageRank. If the deal you offer is good enough, consumer deals sites will offer links to your website. This is the same thing as selling something as a loss and making money off of it later.

Put a link to your website in every signature area you can. Include it at the bottom of every message board or forum posting, for example. Also link to your website at the end of every email you send. This is a non-aggressive way to promote your website whenever you talk to anyone on the Internet. As well as the URL, include a short call-to-action phrase.

Think about methods you want to use to advertise your webpage. A good way to advertise your page is to give something away, tell people about it in blogs, or put ads out at businesses. There are lots of ways to attract visitors to your site. Just be as creative as you can.

Your website’s tag provides a perfect opportunity to establish and shape your identity. The title of your website can determine how your customers perceive your business’s website. Poorly written website tags don’t convey the message that you need to send to draw and keep the reader’s attention.

In an effort to encourage ad clicks, use an image to link to the product page you want them to buy from. The image can use lettering that matches your article’s font and be placed at the article’s end. People will be less likely to notice it, and it will not clutter up the page like a typical ad would.

Marketing through the internet should not always be done on the internet. You can contact other bloggers or anyone else in your field and then hold a conference some place in person. You can improve a community feeling this way, making bloggers want to write all about your product or service.

Utilizing email for marketing your business is a great idea. Send them messages that have quality content, including updates on products and sales you may have. You need to make sure the customer understands you are giving them pertinent information, instead of spam. Newsletters are a great way to stay in touch with your customers. It also lets them know that you care about them an would like repeat business rather than just treating them like a dollar sign.

As has been revealed earlier, internet marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

Five Areas where Video Conferencing Services Rule the Roost

Out of sight, out of mind, one need to be in constant touch and make their presence felt or else a relationship is lost forever.

Today almost every entrepreneur is on a lookout to expand their businesses across the globe. Multi-national companies are spread in every nook and corner of the world. Growth is essential, but with growth comes the challenge of communication, without which the entire credibility is lost. Hence, the need of setting up meetings to be able to share the views and ideas of each delegate is essential. However, with part of the team working in one end of the world and the rest placed at another location, video conferencing is the only resort.
Let us see the various fields where the video conferencing is encouraged.

Multi-national Companies/Corporate: With the large setups of the MNCs, it becomes difficult for the employees of the company to have any kind of communication with their superiors, let alone knowing them. In such cases, the video conferencing helps people interact with each other in a professional manner. The video conferencing brings together the clients, consumers and the partners together to have a meaningful conversation. Video Conferencing helps in
-reducing the travelling costs
-removes the restrictions of distance (especially remote places)
-saves time
-enables eye-eye contact with individuals

Education: Remote lectures, participation in the conferences can take place with the help of video conferencing. It opens up a two way communication channel between the lecturer and the student enabling better understanding of concepts, basically a virtual classroom setup, and the closest that can come to an actual classroom. The video conferencing in the field of education can trigger the following benefits
-guest lecturers from remote places can be brought into institutions
-sharing faculty across institutions belonging to the same group
-seminars across borders
-preparing thesis with the help of mentors from other institutions
-exchange of cultural practices across the nations

Government and military: Who other than government organisations can benefit more from video conferencing, as at the end of the day it is the taxpayers’ money which is being put to use for the things like
-travelling where the whole delegation has to travel for a meeting.
– Time is another factor one should consider as time is more precious than money.
– Security is one factor which should be considered especially if it is for cross border talks.
-Can carry important meetings with video conferencing especially when there is an emergency situation outside.

Medicine: Video conferencing is the tool amply used in the field of telemedicine, where the technology and the telecommunication are used for distance medical practices. Video conferencing can help people in making use of the services like
-diagnostics in the remote villages
-microscopes, otoscopes and the ultrasound images can be use in conjunction with the digital cameras to share information of the patients across even countries for expert consultation.
-there is data to prove that in a remote village in the state of Ohio, USA, video conferencing has helped in cutting down the number of transfers of the sick infants to a distant hospital thereby saving a remarkable amount of money and effort.

Media: Video conferencing is a powerful tool where media is concerned as we can see the host of news channels thriving on video conferencing.
– a journalist can conduct interviews from a remote location where viewing the facial expression is of utmost importance to the journalist while drawing conclusions.
-news at remote locations can be covered using video conferencing
-Talk shows can be conducted.
– Questionnaires, debates can be handled using this tool

With VRS Computers by your side, you can carry any sort of communication with ease and expertise as we offer Video Conferencing Services as an aid to various fields, taking your business or services to new heights.

Three WordPress Steps That Will Make Your Blog Better

Saving time is crucial when it’s clear that the hours you dedicate to your blog are never enough. Being quick, efficient, and productive takes dedication. And some useful shortcuts as you can see from these tips.

Minimize Distractions with a Full-Screen Mode

No matter what you do by using WP – blogging, creating design, or else – you will know the meaning of the word distraction. And on top of that, the platform itself is not making it easier. Unless you go full-screen. You will be able to reach the most important tools, like headings, links, and lists, by pointing with your mouse. If you are the keyboard-command type of guy, just use the Alt+Shift+w combination for fast switching.

You Can Make WP Find Internal Links for You

Building internal links from new posts to those in the archives is time-consuming. Whenever you have the chance to link to something you’ve written before, don’t miss the opportunity. The usual Google command is “site:blog.bufferapp.com keyword,” when searching for suitable content. But you can make it much easier. Inside the dialog box to insert/edit a link, there’s an easily-missed option found at the bottom – “Or link to existing content.” This option expands the box to show you all the content of your blog and a search field to find just the ones you’re looking for. The results will start automatically sorting to help you find exactly what you are looking for once you start typing. The exact matches with your keyword and title will appear first, next are the results that have your keyword in the body of the post.
Click the post that is your destination, and WordPress will copy this post into the URL and Title fields above.

Make the Pasting of Quotes Smarter

You don’t want to witness formatting, div tags, and other shreds of code when you simply need a rich text pasted, do you? WordPress removes the alien formatting itself, but the next time you cut and paste a section from your own post, it gets stripped of all the formatting. So, you have to remember to change back to regular pasting, by clicking the “Paste-as-text” icon. Proceed like this: Keep the WordPress settings the way they are normally, and paste as plain text by using a keyboard shortcut: CTRL + SHIFT + v for Windows and CMD + SHIFT + v for Mac.

6 Important reasons why your brand should be on Youtube

Are videos part of your online marketing strategy? If not, they should definitely be or else you will be missing on a lot of opportunities to grow your business. And before proceeding with this article, check our previous blog post “5 reasons why online video marketing is the new to-do”. If videos are part of your strategy, then you must consider Youtube as a platform.

Videos are becoming popular on Facebook…Even very popular. However, Youtube, was and is still the hub for videos online. After all, this social network is a pure video-sharing platform and has been so since its birth in 2005. If this reason alone hasn’t convinced you, here are 6 other reasons why your brand should be on Youtube.

Youtube, a search engine?
Indeed! Actually Youtube is the second largest search engine after, Google. Many internet users go to Youtube to find all kinds of videos; music, tutorials, product’s know-how… In order to find relevant videos, users will look up for keywords in the Youtube search bar. And just like Google, the social network will show results that are related to the search performed. Make sure that Youtube will also be part of your SEO strategy.

Youtube videos among Google first search results
Being owned by the largest search engine, definitely has its advantages. And one of them is that, when relevant, Youtube videos appear on Google’s first results page. This means that Google gives Youtube videos the same importance as website text content or blog. Therefore, if your video is properly optimized with the relevant keywords, it can reach the right audience, grow your business’s visibility, and be a boost to your SEO strategy.

Youtube increases your brand, product, service’s visibility.
Youtube is one of the most populated websites ever. Actually, it is the third most visited after, respectively, Google and Facebook. In fact, there are more than a billion active users on this social network who spend 3.25 billion hours monthly watching all kind of videos. You are probably not going to reach all the users, but it certainly opens a promising opportunity, especially if the video content is interesting.

Youtube ads help reach targeted audience.
Just like any other social network, Youtube provides ads to better target your contents. With the 300 hours of videos being uploaded every minute, your video has a significant chance to get unnoticed. Therefore, it is necessary to make use of ads to target users that will most likely search, watch and engage with your video.

Youtube and the virality effect
Even though Youtube videos don’t include share buttons like Facebook or retweets like Twitter, the social network remains the home of viral videos. What makes it successful is the fact that sharing or embedding a video on another website to reach more people can be done in an easy way. It’s true that Facebook “recently” adopted videos directly on its platform, however, usually these videos remain on Facebook and can not be searched for easily. For this reason, you should leave room to Youtube in your social media strategy as well.

Youtube analytics for better insights
Youtube has its own analytics that allow video owners to better understand the performance of their content. Among the insights given, few of them are visible to views which can act as an indicator to the video’s content quality. For example, when a user searches for a photoshop tutorial, hundreds of related videos will appear. So which video to watch? Well, he will most likely choose the one with the most views or with the most positive reviews.

Many brands got successful with an effective Youtube marketing strategy. However, the road to success isn’t drawn to everyone. What you need to do is 1) having a video that is interesting to watch, 2) the right knowledge of the online industry. So, at this point, just take the decision to invest in online video marketing, and collaborate with a web agency to create the right strategy for your success.

New Year’s Resolutions For A Radio DJ

The sound of revelry will soon be spreading over the world as we usher 2017 into our hearts and calendars. It’s the period when our ambitions come to the fore: do this, change that, learn this language ready for that trip of a lifetime…

However, if you’re a radio DJ, a fresh attitude can hit you in other ways. We don’t just mean playing Auld Lang Syne at the stroke of midnight, and broadcasting a live party from your radio DJ software. These resolutions can follow you well beyond the New Year:

Broaden your playlists

No-one likes being stuck in a mire of the same material, day-in, day-out. Although your listeners will appreciate having the consistency of a certain genre of music to plug into – 80s rock, jazz, pop or punk – it’s best to shake up your old standards, and bring in some new blood, so to speak.

Online resources make it easy to find new or more obscure artists than the ones you fell in love with years ago. The music industry has changed so drastically that, in a lot of cases, the greatest tunes have to be hunted down rather than coming to you unheeded. Why not download a discovery app like Shazam and note any songs you like the sound of on your travels? An open mind makes for a happy listenership.

Stay ‘on brand’ for the year

If you haven’t been getting the audience you were hoping for, maybe your brand is due a rethink. Broadcasting software lets anyone with a mic and a laptop turn their hand at DJ’ing. Amateurs can steadily gain a following, even if they don’t anticipate it, which makes it essential to fine-tune your station identity.

So, what are you great at? Comedy programmes could apply their unique tone to a shedload of topics such as cooking, current affairs and the entertainment industry, to name a few. Likewise, radio dramas and news reporting should have a distinctive ‘voice’ to call their own. Between-track features, like jingles, also have to fall in line with whatever else you land on.

Adapt to your listeners’ feedback

Just say – if you’ve done the legwork – that a significant cadre of people tune into your station every week, or every day. Anyone using radio automation software, such as SAM Broadcaster Cloud and SAM Broadcaster PRO, can take listener requests and add them to a queue. But what does this tell you? What are the patterns (if any) that emerge from inbound song titles?

You can also learn a lot from your social media channels. Live streams can benefit enormously from real-time read-outs of listener comments. All of this makes your audience feel included in the direction of your audio career, whether it’s set on stardom or a lifelong hobby.