Improving And Impressing With Web Marketing Tactics

In many ways, online marketing is the perfect marketing campaign that business owners endlessly search for. Web marketing offers a variety of ways to reach customers all over the world. In fact, many of the ways are inexpensive, sometimes even free, and yet still very effective. Read on to find tips which will help you to get started on the right foot and increase your profits to unimaginable levels!

Website marketing is about staying up to date and looking for new ways to market your products. If your business falls behind on these technologies, customers might begin to doubt you. Make sure that you are updated on new technologies, and your customers will respect your products and the decisions that you make.

Offer a short-term incentive or promotion to boost your site’s PageRank. If the deal you offer is good enough, consumer deals sites will offer links to your website. This is the same thing as selling something as a loss and making money off of it later.

Put a link to your website in every signature area you can. Include it at the bottom of every message board or forum posting, for example. Also link to your website at the end of every email you send. This is a non-aggressive way to promote your website whenever you talk to anyone on the Internet. As well as the URL, include a short call-to-action phrase.

Think about methods you want to use to advertise your webpage. A good way to advertise your page is to give something away, tell people about it in blogs, or put ads out at businesses. There are lots of ways to attract visitors to your site. Just be as creative as you can.

Your website’s tag provides a perfect opportunity to establish and shape your identity. The title of your website can determine how your customers perceive your business’s website. Poorly written website tags don’t convey the message that you need to send to draw and keep the reader’s attention.

In an effort to encourage ad clicks, use an image to link to the product page you want them to buy from. The image can use lettering that matches your article’s font and be placed at the article’s end. People will be less likely to notice it, and it will not clutter up the page like a typical ad would.

Marketing through the internet should not always be done on the internet. You can contact other bloggers or anyone else in your field and then hold a conference some place in person. You can improve a community feeling this way, making bloggers want to write all about your product or service.

Utilizing email for marketing your business is a great idea. Send them messages that have quality content, including updates on products and sales you may have. You need to make sure the customer understands you are giving them pertinent information, instead of spam. Newsletters are a great way to stay in touch with your customers. It also lets them know that you care about them an would like repeat business rather than just treating them like a dollar sign.

As has been revealed earlier, internet marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

Five Areas where Video Conferencing Services Rule the Roost

Out of sight, out of mind, one need to be in constant touch and make their presence felt or else a relationship is lost forever.

Today almost every entrepreneur is on a lookout to expand their businesses across the globe. Multi-national companies are spread in every nook and corner of the world. Growth is essential, but with growth comes the challenge of communication, without which the entire credibility is lost. Hence, the need of setting up meetings to be able to share the views and ideas of each delegate is essential. However, with part of the team working in one end of the world and the rest placed at another location, video conferencing is the only resort.
Let us see the various fields where the video conferencing is encouraged.

Multi-national Companies/Corporate: With the large setups of the MNCs, it becomes difficult for the employees of the company to have any kind of communication with their superiors, let alone knowing them. In such cases, the video conferencing helps people interact with each other in a professional manner. The video conferencing brings together the clients, consumers and the partners together to have a meaningful conversation. Video Conferencing helps in
-reducing the travelling costs
-removes the restrictions of distance (especially remote places)
-saves time
-enables eye-eye contact with individuals

Education: Remote lectures, participation in the conferences can take place with the help of video conferencing. It opens up a two way communication channel between the lecturer and the student enabling better understanding of concepts, basically a virtual classroom setup, and the closest that can come to an actual classroom. The video conferencing in the field of education can trigger the following benefits
-guest lecturers from remote places can be brought into institutions
-sharing faculty across institutions belonging to the same group
-seminars across borders
-preparing thesis with the help of mentors from other institutions
-exchange of cultural practices across the nations

Government and military: Who other than government organisations can benefit more from video conferencing, as at the end of the day it is the taxpayers’ money which is being put to use for the things like
-travelling where the whole delegation has to travel for a meeting.
– Time is another factor one should consider as time is more precious than money.
– Security is one factor which should be considered especially if it is for cross border talks.
-Can carry important meetings with video conferencing especially when there is an emergency situation outside.

Medicine: Video conferencing is the tool amply used in the field of telemedicine, where the technology and the telecommunication are used for distance medical practices. Video conferencing can help people in making use of the services like
-diagnostics in the remote villages
-microscopes, otoscopes and the ultrasound images can be use in conjunction with the digital cameras to share information of the patients across even countries for expert consultation.
-there is data to prove that in a remote village in the state of Ohio, USA, video conferencing has helped in cutting down the number of transfers of the sick infants to a distant hospital thereby saving a remarkable amount of money and effort.

Media: Video conferencing is a powerful tool where media is concerned as we can see the host of news channels thriving on video conferencing.
– a journalist can conduct interviews from a remote location where viewing the facial expression is of utmost importance to the journalist while drawing conclusions.
-news at remote locations can be covered using video conferencing
-Talk shows can be conducted.
– Questionnaires, debates can be handled using this tool

With VRS Computers by your side, you can carry any sort of communication with ease and expertise as we offer Video Conferencing Services as an aid to various fields, taking your business or services to new heights.

Three WordPress Steps That Will Make Your Blog Better

Saving time is crucial when it’s clear that the hours you dedicate to your blog are never enough. Being quick, efficient, and productive takes dedication. And some useful shortcuts as you can see from these tips.

Minimize Distractions with a Full-Screen Mode

No matter what you do by using WP – blogging, creating design, or else – you will know the meaning of the word distraction. And on top of that, the platform itself is not making it easier. Unless you go full-screen. You will be able to reach the most important tools, like headings, links, and lists, by pointing with your mouse. If you are the keyboard-command type of guy, just use the Alt+Shift+w combination for fast switching.

You Can Make WP Find Internal Links for You

Building internal links from new posts to those in the archives is time-consuming. Whenever you have the chance to link to something you’ve written before, don’t miss the opportunity. The usual Google command is “site:blog.bufferapp.com keyword,” when searching for suitable content. But you can make it much easier. Inside the dialog box to insert/edit a link, there’s an easily-missed option found at the bottom – “Or link to existing content.” This option expands the box to show you all the content of your blog and a search field to find just the ones you’re looking for. The results will start automatically sorting to help you find exactly what you are looking for once you start typing. The exact matches with your keyword and title will appear first, next are the results that have your keyword in the body of the post.
Click the post that is your destination, and WordPress will copy this post into the URL and Title fields above.

Make the Pasting of Quotes Smarter

You don’t want to witness formatting, div tags, and other shreds of code when you simply need a rich text pasted, do you? WordPress removes the alien formatting itself, but the next time you cut and paste a section from your own post, it gets stripped of all the formatting. So, you have to remember to change back to regular pasting, by clicking the “Paste-as-text” icon. Proceed like this: Keep the WordPress settings the way they are normally, and paste as plain text by using a keyboard shortcut: CTRL + SHIFT + v for Windows and CMD + SHIFT + v for Mac.

6 Important reasons why your brand should be on Youtube

Are videos part of your online marketing strategy? If not, they should definitely be or else you will be missing on a lot of opportunities to grow your business. And before proceeding with this article, check our previous blog post “5 reasons why online video marketing is the new to-do”. If videos are part of your strategy, then you must consider Youtube as a platform.

Videos are becoming popular on Facebook…Even very popular. However, Youtube, was and is still the hub for videos online. After all, this social network is a pure video-sharing platform and has been so since its birth in 2005. If this reason alone hasn’t convinced you, here are 6 other reasons why your brand should be on Youtube.

Youtube, a search engine?
Indeed! Actually Youtube is the second largest search engine after, Google. Many internet users go to Youtube to find all kinds of videos; music, tutorials, product’s know-how… In order to find relevant videos, users will look up for keywords in the Youtube search bar. And just like Google, the social network will show results that are related to the search performed. Make sure that Youtube will also be part of your SEO strategy.

Youtube videos among Google first search results
Being owned by the largest search engine, definitely has its advantages. And one of them is that, when relevant, Youtube videos appear on Google’s first results page. This means that Google gives Youtube videos the same importance as website text content or blog. Therefore, if your video is properly optimized with the relevant keywords, it can reach the right audience, grow your business’s visibility, and be a boost to your SEO strategy.

Youtube increases your brand, product, service’s visibility.
Youtube is one of the most populated websites ever. Actually, it is the third most visited after, respectively, Google and Facebook. In fact, there are more than a billion active users on this social network who spend 3.25 billion hours monthly watching all kind of videos. You are probably not going to reach all the users, but it certainly opens a promising opportunity, especially if the video content is interesting.

Youtube ads help reach targeted audience.
Just like any other social network, Youtube provides ads to better target your contents. With the 300 hours of videos being uploaded every minute, your video has a significant chance to get unnoticed. Therefore, it is necessary to make use of ads to target users that will most likely search, watch and engage with your video.

Youtube and the virality effect
Even though Youtube videos don’t include share buttons like Facebook or retweets like Twitter, the social network remains the home of viral videos. What makes it successful is the fact that sharing or embedding a video on another website to reach more people can be done in an easy way. It’s true that Facebook “recently” adopted videos directly on its platform, however, usually these videos remain on Facebook and can not be searched for easily. For this reason, you should leave room to Youtube in your social media strategy as well.

Youtube analytics for better insights
Youtube has its own analytics that allow video owners to better understand the performance of their content. Among the insights given, few of them are visible to views which can act as an indicator to the video’s content quality. For example, when a user searches for a photoshop tutorial, hundreds of related videos will appear. So which video to watch? Well, he will most likely choose the one with the most views or with the most positive reviews.

Many brands got successful with an effective Youtube marketing strategy. However, the road to success isn’t drawn to everyone. What you need to do is 1) having a video that is interesting to watch, 2) the right knowledge of the online industry. So, at this point, just take the decision to invest in online video marketing, and collaborate with a web agency to create the right strategy for your success.

New Year’s Resolutions For A Radio DJ

The sound of revelry will soon be spreading over the world as we usher 2017 into our hearts and calendars. It’s the period when our ambitions come to the fore: do this, change that, learn this language ready for that trip of a lifetime…

However, if you’re a radio DJ, a fresh attitude can hit you in other ways. We don’t just mean playing Auld Lang Syne at the stroke of midnight, and broadcasting a live party from your radio DJ software. These resolutions can follow you well beyond the New Year:

Broaden your playlists

No-one likes being stuck in a mire of the same material, day-in, day-out. Although your listeners will appreciate having the consistency of a certain genre of music to plug into – 80s rock, jazz, pop or punk – it’s best to shake up your old standards, and bring in some new blood, so to speak.

Online resources make it easy to find new or more obscure artists than the ones you fell in love with years ago. The music industry has changed so drastically that, in a lot of cases, the greatest tunes have to be hunted down rather than coming to you unheeded. Why not download a discovery app like Shazam and note any songs you like the sound of on your travels? An open mind makes for a happy listenership.

Stay ‘on brand’ for the year

If you haven’t been getting the audience you were hoping for, maybe your brand is due a rethink. Broadcasting software lets anyone with a mic and a laptop turn their hand at DJ’ing. Amateurs can steadily gain a following, even if they don’t anticipate it, which makes it essential to fine-tune your station identity.

So, what are you great at? Comedy programmes could apply their unique tone to a shedload of topics such as cooking, current affairs and the entertainment industry, to name a few. Likewise, radio dramas and news reporting should have a distinctive ‘voice’ to call their own. Between-track features, like jingles, also have to fall in line with whatever else you land on.

Adapt to your listeners’ feedback

Just say – if you’ve done the legwork – that a significant cadre of people tune into your station every week, or every day. Anyone using radio automation software, such as SAM Broadcaster Cloud and SAM Broadcaster PRO, can take listener requests and add them to a queue. But what does this tell you? What are the patterns (if any) that emerge from inbound song titles?

You can also learn a lot from your social media channels. Live streams can benefit enormously from real-time read-outs of listener comments. All of this makes your audience feel included in the direction of your audio career, whether it’s set on stardom or a lifelong hobby.

12 WordPress SEO Hacks to Boost Your Business Website Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar!

1) Post New Stuff Regularly Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.

Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.

2) Create a Keywords List If SEO is a priority, then you’ll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.

Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.

Hint: if you want a really targeted keyword list, hire an SEO expert!

3) Install an SEO Plugin This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.

A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.

Again, this is something your web designer or an SEO professional can easily install for you.

4) Hand Submit to Search Engines What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.

You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.

Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.

The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.

If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

5) Add Tags to your Posts WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.

Be sure to add relevant keyword-rich tags to every post you publish.

6) Leave Comments on Other Blogs Start linking more to other people’s posts on their blogs and encourage them to link back to you.

One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.

7) Block Spam Comments When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.

So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

8) Internal Linking One easy way to get more traffic is to add internal links to your blog posts.

For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

9) Use Image Alt Tags For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.

Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.

10) Tweak Blog Post Titles If you quickly wrote titles to your blog posts before, take time to review them first before publishing.

Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

11) Add Social Media Sharing Buttons When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

So making it easy for readers to share your posts helps others Tweet and share your great content!

12) Update Your Theme Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.

Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.

It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

5 WordPress Tips That Will Make Your Blog Better

WordPress is a cornucopia of plugins, themes, and countless different techniques that are supposed to help you beat the competition. Yet all these additions are getting massive, bigger and, to be honest, not exactly simple to use. Have you been searching for simpler ways to use WP but without success, for far too long? 411Locals will help you with some of the easiest WP hacks for blogging:

You Can Master the art Of Coding without Actually Coding

It’s about time for you to learn how to use shortcodes! They are special tags you can insert in the body of your post, which make a suggestion for more complicated coding. Whenever WordPress checks one of these tags in a post, it automatically replaces it with the corresponding HTML equivalent. Check out the examples:

[ audio ]– embeds an audio file and displays a basic audio player in the page
[ gallery ]– creates a basic gallery based on a set of images
[ video ]– embeds a locally-hosted video in the page
NB! type these shortcodes without blank spaces

Get Rid Of “Uncategorized” Posts

“Uncategorized” is your default category & as such, it adds no value to your posts. Proceed with this: From the left-hand menu, go to Settings > Writing, and switch the Default Post Category to whatever you want – for instance, your most frequently used one. Alternatively, you can rename the default category itself. This way, you can alter the category of your previous “uncategorized” tagged posts.

Get The Perfect Image Size With Ease

The most irritating experience when you create your blog post (apart from starting it) is to see how your image doesn’t fit, making your work amateurish. Instead of resizing, re-previewing, rechecking and what else not, you can use the following hack:

You should simply change the default media size for your uploaded images.

When you opt for “Thumbnail,” “Medium,” or “Large,” WordPress pulls those pre-set image sizes from your blog settings. The “Large” category can fit the full width of your post layout. Do the following – from the left-hand WordPress menu, choose Settings > Media, and adjust the “Max Width” and “Max Height” settings to fit your blog sizes. You can also set the “Medium” size to take up 1/3 of your post layout, then use these “Medium” images such as feature images for your posts, by aligning them to the right, and set the “Large” size to fill the full width of your post layout.

Use the “Inspect Element” option in your Chrome browser to determine the maximum width.

Right-click anywhere inside the text of your post, and choose “Inspect Element.” Here, you can access the web code of your page. Point your mouse at the highlighted separate parts of your blog design, along with a display of height and width of the element. You can judge the right post size from here. Even more, you can go on the right-hand side of this new code window and click the tab for “Computed.” You should see a graphic of boxes with numbers in the middle. They show the size of your post, with the first number indicating the width.